Case Study: INH Hair achieves personalized shopping and 7-figure quiz profit with Octane AI

INH Hair captures 133K emails and drives 7-figure quiz profit with Octane AI

INH Hair, a provider of hair extensions and accessories, faced the challenge of guiding customers through its complex product catalog. With many first-time buyers needing help with color matching and product selection, their generic website experience was insufficient. To address this, they turned to Octane AI to implement interactive quizzes to capture zero-party data and personalize the shopping journey.

Using Octane AI's quiz platform, INH Hair deployed three primary quizzes: a Color Matching Quiz, a Ponytail Quiz, and an Extension Quiz. This solution collected rich customer preference data and powered personalized email flows via an integration with Klaviyo. The results for INH Hair were transformative, including over 133,000 emails captured, 2.4 million data points collected, and a 7-figure profit generated from the quizzes alone. Octane AI helped drive a 1.5x higher order rate on quiz-informed campaigns.

INH Hair