Case Study: Hunter & Gather achieves 258% Klaviyo flow revenue growth with Octane AI

Hunter & Gather increases Klaviyo flow revenue by 258% with Octane AI

Hunter & Gather, a UK-based food and beverage brand, faced challenges with their email marketing performance using Klaviyo. They were missing critical automated flows and lacked a way to personalize communications based on individual customer dietary preferences, preventing them from reaching industry benchmarks. They partnered with Octane AI to implement a solution.

Octane AI implemented a diet preference quiz to gather zero-party data, which was integrated with Klaviyo. This allowed Hunter & Gather to create highly personalized email flows and product recommendations. The results were significant: a 258% increase in Klaviyo flow revenue, with 29% of total revenue coming from owned channels. The quiz itself had a 21.38% conversion rate and helped them collect over 6,500 new subscribers.

Hunter & Gather