Case Study: Spongellé achieves $250K+ in 30 days with Octane AI's Shop Quiz, Messenger & SMS

How Spongellé Drove $250,000 in 30 days with a Shop Quiz, Messenger & SMS

Spongelle, a Los Angeles–based personal care brand, wanted to build more meaningful customer connections and better understand buyer preferences beyond regular email marketing. They partnered with Octane AI and implemented its Shop Quiz along with Octane AI’s Messenger and SMS tools to capture first‑party data and engage customers both on‑site and via direct messages.

Octane AI built a shoppable quiz to create buyer profiles and personalize product recommendations, then deployed Facebook Messenger and SMS flows for browse and cart abandonment and welcome messaging. The impact was substantial: Octane AI helped Spongelle generate $250K+ in 30 days, with the Shop Quiz accounting for roughly 26% of revenue, a 58% quiz completion rate and 120K+ responses in six months; Messenger recovered 11% of abandoned carts (>$7K in 30 days); and SMS grew to 56K+ subscribers and produced $10K+ in 60 days with recent texts delivering a 205% ROI.

Spongelle

Julie Balk

Marketing Director