Case Study: Nexbelt achieves 55% revenue growth and 44% increase in return on ad spend with Octane AI

How Nextbelt Saw 55% Revenue Growth And a 44% Increase in Return on Ad Spend

Nexbelt, the "Belt With No Holes," faced aggressive performance targets—needing at least a 3x ROAS—to meet growth goals. Hawke Media selected and implemented Octane AI, leveraging its Messenger product recommendation quizzes and Facebook ad integrations to create personalized conversational shopping experiences and capture granular audience data for retargeting.

Using Octane AI-powered quizzes, Click-to-Messenger ads, segmented retargeting flows and automated customer-service bots, Hawke Media drove measurable gains for Nexbelt: a 55% revenue increase from May–July after implementation, a 32% year-over-year revenue lift, a 44% increase in ROAS, and a 40% drop in cost per action. Octane AI also enabled high-impact direct messages—one sponsored message returned 47x ROAS ($8.73 ad spend → $413.05 revenue, $1.46 cost per purchase).

Nexbelt