Case Study: Mavi achieves 12x ROI with Octane AI's Shop Quiz & Conversational Commerce

How Mavi Achieved a 12x ROI with Conversational Commerce

Mavi, an international apparel brand known for its perfect-fit jeans and global retail footprint, wanted to recreate the consultative, personalized in-store shopping experience online. To do this they partnered with Octane AI, using its Shop Quiz and conversational commerce tools (fit finder and gift finder quizzes plus Facebook Messenger flows) to collect zero-party data and drive personalized recommendations.

Octane AI implemented on-site Shop Quizzes integrated with Shopify and Klaviyo and Messenger conversational flows to capture opt‑ins and guide shoppers to products. The results: a 12x ROI from Octane AI in the US and Canada, a 7.5% conversion rate from quiz results (more than 4x the industry average), and recovery of over 13% of abandoned carts via Facebook Messenger—plus high engagement (85%+ who view the quiz start it and a 65% completion rate).

Mavi