Case Study: Kinvara Skincare generates 2,789 high-converting leads with Octane AI

How Kinvara Skin Generated 2,789 (High Converting) Leads With Their Quiz

Kinvara Skincare, an Irish natural and organic skincare brand, wanted to grow its subscriber list and better understand customers’ skincare needs. Despite a loyal audience and strong repeat purchase rate, its basic opt-in forms were only converting around 8–10%, leaving the brand with stalled list growth and limited zero-party data. To solve this, Kinvara worked with Octane AI.

Octane AI, alongside agency partner Ecom Mails, implemented a personalized quiz funnel with segmented questions, 37 unique results pages, and Klaviyo integration for custom follow-up. The campaign drove a 76% quiz completion rate, a 43% email opt-in rate, and 2,789 new subscribers in just 7 days—about a 5X lift over prior opt-in performance. It also generated over $1,200 in revenue from follow-up emails and produced result pages that converted as high as 14%.

Kinvara Skincare

Lukas Brack

Ecom Mails