Case Study: Jocko Fuel Achieves 90%+ Quiz Completion with Octane AI

How Jocko Fuel Built a Supplement Quiz That Has a 90%+ Completion Rate

Jocko Fuel, a supplements and nutrition brand founded in 2019, wanted a better way to guide shoppers through its product line and build personalized engagement across email, SMS, Instagram, search, and retail. Working with Octane AI, the team looked for a product quiz solution that could capture customer insights, reduce decision fatigue in a complex category, and support its long-term retention-focused marketing approach.

Octane AI implemented a short, personalized product finder quiz that asked shoppers about age, activity level, fitness goals, and health concerns, then recommended the right Jocko Fuel products. The quiz integrated with Klaviyo and Attentive for follow-up email and SMS flows, helped collect product development feedback, and achieved a 90%+ completion rate. Jocko Fuel also used the quiz to nurture leads over multiple touchpoints, driving stronger conversions over time and better customer relationships.

Jocko Fuel

Karen Rehill

Director of Ecommerce