Case Study: Ellie & Mac achieves 47% higher AOV with Octane AI

How Ellie & Mac Increased AOV by 47% With a Quiz

Ellie & Mac, a Shopify-based sewing pattern company, wanted to create a more personalized onsite shopping experience that matched their customer-first brand. They turned to Octane AI to help tailor the experience and better capture customer preferences and contact information.

Using Octane AI’s quiz and conversational pop-up tools, Ellie & Mac boosted engagement and conversions across their site. The program drove a 47% increase in AOV for quiz takers, captured 65,000 emails, achieved an 18% quiz conversion rate, and generated $150K in pop-up revenue in just eight months, with an average 36.5% increase in AOV across the quiz and pop-ups.

Ellie and Mac

Lindsey Essary

Owner