Case Study: Doe Lashes achieves 3X email opt-ins with Octane AI

How Doe Lashes Drives Revenue with a Shop Quiz & Advanced Email Personalization

Doe Lashes, a beauty brand that crafts lightweight Korean silk lashes, needed to grow revenue from email marketing and deliver more personalized experiences through Klaviyo. To capture zero‑party data and improve on‑site engagement, they implemented an embedded Octane AI Shop Quiz on their Shopify store to ask visitors targeted questions and collect preferences.

Using Octane AI’s Shop Quiz, Doe Lashes tagged quiz takers in Klaviyo, triggered tailored email flows (including an education sequence for first‑time lash users) and made deep segmentation possible. The results were measurable: 3x more email opt‑ins than on‑site pop‑ups, over 44% of new subscribers driven by the quiz, 24% of total revenue attributed to the quiz, a 79% quiz start rate, 4.6% conversion from quiz results pages, and an 11% higher AOV for quiz takers—plus the insight that 35% of takers had never worn lashes before.

Doe Lashes

Jacob Sappington

Doe Lashes