Case Study: Buckle Me Baby Coats Reduces Returns with Octane AI

How Buckle Me Baby Coats Reduced 95% of Returns and Exchanges

Buckle Me Baby Coats, the Shark Tank children’s apparel brand founded by Dahlia Rizk, needed a better way to reduce its unusually high exchange and return rates. The company’s inconsistent sizing across coat lines and reliance on static size charts led to frequent wrong-size purchases, with about 20 returns and exchanges per day before working with Octane AI.

Octane AI implemented a size finder quiz that asked about a child’s age, height, weight, clothing size, and climate needs to deliver personalized coat recommendations and help standardize sizing across product lines. The results were dramatic: returns dropped by 95%, the brand avoided about 23.4K returns in one year, quiz conversion reached 16.45%, and overall revenue increased by 27% as Buckle Me Baby Coats reinvested savings back into the business.

Buckle Me Baby Coats

Dahlia Rizk

Founder