Case Study: BeautyBio achieves 28% higher average order value with Octane AI's Shoppable Quiz

How BeautyBio Drove a 28% Increase in Average Order Value With a Shoppable Quiz

BeautyBio, a results-driven skincare brand on Shopify Plus, needed a way to make purchasing easier for online shoppers who struggle to find the right products for their unique skin. They partnered with Octane AI to launch a Virtual Consultation using Octane AI’s Shoppable Quiz to guide customers, collect preference data, and enable more personalized omni-channel marketing.

Octane AI implemented the Shoppable Quiz on BeautyBio’s homepage, driving high engagement (75% of visitors who saw the quiz pressed start and roughly 65–67% completed it) and clear commercial impact: quiz takers show a 28% higher average order value and 7.7% of quiz results page views convert to purchase. Octane AI’s buyer-profile segmentation also uncovered high-value cohorts (for example, the Enlarged Pores profile has a 49.36% higher AOV), helping BeautyBio personalize retargeting, prospecting, and messaging to increase revenue.

BeautyBio

Caitlin Bushnell

Marketing Coordinator