Case Study: Bariatric Fusion achieves 16x more email opt-ins with Octane AI Shop Quiz

How Bariatric Fusion Increased Email Opt-ins by 16X In Time for Black Friday

Bariatric Fusion, a global nutritional supplements provider focused on patients after weight‑loss surgery, needed a way to guide visitors to the right products and collect zero‑party data to personalize recommendations. To solve this, they partnered with Octane AI and deployed Octane AI’s Shop Quiz to ask targeted questions and capture customer preferences and email opt‑ins.

Octane AI’s Shop Quiz collected answers for product recommendations and included an email opt‑in offer, enabling segmentation and personalized marketing. The quiz drove a 16× increase in email opt‑ins, saw 65.4% of visitors take the homepage quiz, achieved a 44% completion rate from those who start, and produced a 15.1% conversion rate from the quiz results page to purchase—delivering clear lift in engagement and conversions for Bariatric Fusion.

Bariatric Fusion

Zach Niemiec

Director