Case Study: Geologie achieves 50% higher quiz-to-purchase conversion with Octane AI

Geologie lifts quiz-to-purchase conversions 50% with Octane AI

Geologie, a skincare and personal care company, faced limitations with its eight-year-old custom-built quiz. The system lacked built-in A/B testing, required manual data analysis, and made iterations slow and difficult to maintain, hindering their optimization efforts. This led them to seek a new solution from vendor Octane AI.

By implementing Octane AI's quiz platform, Geologie gained the ability to test and modify its quiz rapidly without engineering help. The solution resulted in a 50% lift in conversion from quiz completion to purchase and a 90%+ quiz completion rate. Octane AI also provided valuable data insights that reshaped Geologie's entire marketing and product strategy.

Geologie

Rick Brackett

Head of Ecommerce, Geologie