Case Study: florence by mills doubles Shopify conversion rate with Octane AI

Florence by mills doubles conversion rate with Octane AI

florence by mills, a beauty brand founded by Millie Bobby Brown, faced a challenge with a disconnect between the person buying their products and the end-user, as many purchases were made by parents for younger relatives. This made product discovery difficult and their previous custom solution provided no analytics visibility, making it impossible to track key metrics or optimize. They partnered with vendor Octane AI to implement its zero-party data platform and a product recommendation quiz.

Octane AI's solution was a quick, engaging quiz that collected customer preferences to provide personalized product recommendations. Deeply integrated with Klaviyo, the quiz data enabled segmented and personalized email and SMS marketing. This approach helped both end-users and gift-givers find the right products. The results for florence by mills were significant: they doubled their site conversion rate, collected 23,000 new email subscribers, and gathered over 699,000 zero-party data points, with the quiz alone driving 16% of all store sales in one month.

Florence by mills