Case Study: Doe Lashes achieves 3x more email opt-ins with Octane AI

Doe Lashes 3x email opt-ins with Octane AI

Doe Lashes, a beauty brand specializing in false eyelashes, faced the challenge of growing revenue through their email marketing channel in a crowded digital landscape. They needed to stand out against generic competitor emails and overcome limited customer data to provide a more personal experience. They partnered with Octane AI to implement its Shop Quiz service to address these challenges.

Octane AI's solution was a "find the best lash for you" quiz that collected zero-party data for deep email segmentation. This resulted in a 3x increase in email opt-ins compared to their pop-ups, with 44% of new subscribers coming from the quiz. Furthermore, the quiz drove 24% of all revenue for Doe Lashes and generated key customer insights, such as discovering 35% of quiz takers were first-time lash users.

Doe Lashes