Case Study: Curlsmith achieves 100K new email subscribers with Octane AI

Curlsmith gains 100K email subscribers with Octane AI

Curlsmith, a gourmet haircare brand for curly hair, faced challenges with limited customer data, generic email marketing, and a lack of personalized product recommendations. They needed a tool that could integrate with their Shopify store and Klaviyo email platform to gather better consumer information and automate personalized journeys. They worked with vendor Octane AI to implement its quiz product.

The solution was the Curl ID Quiz built with Octane AI, which educated customers on their hair type and collected zero-party data. This data was integrated with Klaviyo to create highly personalized email flows. The results were significant: Curlsmith gained over 100,000 new email subscribers, saw a 10% lift in email revenue, and increased its monthly database growth rate from 7% to 15%.

Curlsmith