Case Study: Cake achieves a 10% revenue lift with Octane AI

Cake increases revenue 10% with Octane AI

Cake, an intimate wellness brand, faced the challenge of understanding its customers' highly personal product preferences in a sensitive market category. Their standard shopping experience was too generic to capture nuanced desires, making it difficult to offer truly relevant product suggestions. To solve this, Cake partnered with Octane AI to implement a product recommendation quiz.

Using Octane AI's platform, Cake deployed a fun and playful quiz to collect zero-party data. This solution provided highly personalized product recommendations, leading to a 10% increase in revenue and an additional $50,000 in sales within three months. The quiz also achieved an 84% completion rate and captured over 3,000 new emails for the brand.

Cake