Case Study: Cabot Creamery boosts on-site engagement and first-party data with Octane AI

Cabot Creamery lifts SMS click rate 9% with Octane AI

The customer, Cabot Creamery, faced the challenge of creating an engaging digital experience for their website, which was not their primary sales channel. Their goal was to deepen relationships with their loyal customer base and capture valuable first-party data. To address this, they worked with vendor Octane AI and their agency partner Barrel to implement a quiz-driven strategy using Octane AI's product quiz platform.

The solution was a personalized "Charcuterie Board" quiz that guided users to product and recipe recommendations. This interactive experience, powered by Octane AI, successfully captured zero-party data and integrated it into their email and SMS marketing. The results for Cabot Creamery included a 9% increase in SMS click rates, a 6% increase in email click rates, a 15% lift in organic traffic, and a 2x increase in total ranking keywords.

Cabot Creamery