Case Study: Blanqi boosts AOV and reduces returns with Octane AI quizzes

Blanqi boosts AOV and cuts returns with Octane AI

Blanqi, a retailer of maternity and postpartum apparel, faced the challenge of recommending the right products and sizes to customers whose bodies and needs are constantly shifting. They lacked the customer data to understand if a shopper was pregnant or postpartum, which hampered personalization and led to uncertainty around sizing. To tackle this, Blanqi implemented a Style-Finder quiz using the Octane AI platform.

The solution from Octane AI collected zero-party data through a personalized quiz that asked customers about their stage in the journey, body type, and pain points. This data was integrated with Klaviyo for targeted email campaigns and with Kustomer CRM for customer service. The results were transformative: Blanqi saw a notably higher average order value from quiz takers, a dramatically reduced return rate, and explosive revenue growth due to highly targeted product matching.

Blanqi