Case Study: Bariatric Fusion achieves 16x more email opt-ins with Octane AI

Bariatric Fusion increases email opt-ins 16x with Octane AI

Bariatric Fusion, a globally recognized nutritional supplements provider, faced the challenge of guiding new website visitors to the right products for their specific surgery type and lifestyle. They struggled with complex product selection, a lack of customer data, low email collection rates, and conversion friction. To address this, they turned to the vendor Octane AI and implemented its Shop Quiz product.

Octane AI's solution was an interactive quiz that collected zero-party data and provided personalized product recommendations. By including an email opt-in offer within the quiz, Bariatric Fusion collected 16 times more emails than with previous methods. The quiz also achieved a 44% completion rate and a 15.1% conversion rate to purchase, dramatically improving both customer acquisition and sales.

Bariatric Fusion