Case Study: Miroytengo boosts conversions and average order value with Oct8ne

Miroytengo - Customer Case Study

Miroytengo, a specialized home furniture store, sought to retain customers by providing immediate and transparent support throughout the purchasing journey. Their challenge was to quickly answer pre-sale questions for customers who preferred not to call or wait for email, thereby reducing hesitation and increasing conversions. They partnered with the vendor Oct8ne to implement a live chat solution.

Oct8ne's solution combined a live chat tool with a co-viewer feature for agents to show products and a no-code chatbot to automate initial inquiries. This hybrid strategy resulted in a 4.41% conversion rate through the live chat channel alone and a higher average order value of €250. The chatbot successfully handled 71% of inquiries in under three minutes, improving agent workflow and allowing for more personalized customer care.

Miroytengo

Rubén Martínez

Chief Executive Officer