Case Study: Miró boosts sales and improves customer support with Oct8ne

Miró - Customer Case Study

Electrodomésticos Miró, a specialized e-commerce retailer, was using basic livechat tools that failed to meet its goals. The tools were inefficient, forcing agents to juggle between the chat and the webpage to assist customers, which hindered their strategy to humanize the online shopping experience. They sought a solution from the vendor Oct8ne to address this challenge.

Oct8ne provided its visual customer service platform, which includes a coviewer. This allowed Miró's agents to view and discuss products directly with customers within the chat window, eliminating time-consuming external searches. Using Oct8ne, Miró increased its sales by 30%. The solution achieved a 25.6% conversion rate from attended users, which rose to 34.2% when agents proactively used the coviewer.

Miró