Case Study: Freshly Cosmetics boosts conversions with Oct8ne

Freshly Cosmetics - Customer Case Study

Freshly Cosmetics, a global online retailer of natural cosmetics, wanted to move beyond a standard chatbot to offer a more personalized and visual customer service experience that mirrored an in-store consultation. They partnered with the vendor Oct8ne to implement a solution that could integrate with their catalog and guide customers through their journey.

Oct8ne's solution was a visual chatbot named Natura, which utilized a feature called the Coviewer to show product images and videos in real-time. This allowed Freshly to create interactive flows that recommended products and answered queries. The implementation resolved 80% of customer inquiries without needing a human agent and increased the conversion rate by more than 30%.

Freshly Cosmetics

Laura Vernet

Customer Love Specialist