Case Study: Farmacia di Fiducia boosts conversion with Oct8ne

Farmacia di Fiducia - Customer Case Study

Farmacia di Fiducia, an online pharmacy, took its customer care very seriously and needed its digital service to match the professional, ethical standards of its offline business. Their challenge was to provide a personalized, pharmacist-led consultation experience online that was distinct from a standard e-commerce sales approach. They implemented the Oct8ne customer service software to achieve this.

The solution from Oct8ne enabled pharmacists to visually display products directly within the chat, creating a consultative experience akin to an in-person pharmacy visit. This visual support helped frame customer needs quickly and reduced consultation time. As a result, Oct8ne more than tripled the chat conversion rate, leading to a 21.62% conversion when products were shown and contributing to a 22% increase in sales overall. The tool also streamlined administrative tasks like file exchange.

Farmacia di Fiducia

Alessandro Melis

Doctor