Case Study: Decántalo boosts sales and customer support with Oct8ne and ChatGPT

Decántalo - Customer Case Study

Decántalo, an e-commerce retailer specializing in Spanish and international wines, faced the challenge of providing expert, personalized customer service to guide consumers through their vast and complex product catalog. To overcome the barrier of online sales and offer 24/7 assistance, they partnered with vendor Oct8ne to implement their live chat and, later, a chatbot.

Oct8ne's solution involved integrating a chatbot named Tempranillo with ChatGPT to provide fluid, intelligent, and multilingual support, freeing human agents from repetitive queries. The results were significant: a 20.15% conversion rate when customers interacted with an agent, a 30% purchase rate from chats using the "Add to Cart" button, and a dramatic reduction in agent workload from 100 to 20 chats per day. Oct8ne's tools directly contributed to increased sales and customer loyalty for Decántalo.

Decántalo

Hector Pla

Co-founder