Case Study: a leading adtech company achieves faster campaign forecasting with Ocient

Why A Leading Dsp Selected Ocient For Next Generation Campaign Forecasting

The customer, a leading AdTech company, faced the challenge of innovating its campaign forecasting to provide more granular insights from its massive data load of 12 petabytes of new records daily. Their existing Spark and Hadoop implementation was prohibitively expensive to scale and could not run the complex queries required. They turned to vendor Ocient for a hyperscale data warehouse solution to replace their legacy systems.

Ocient implemented an end-to-end production-grade solution for the customer, built on OcientCloud. The solution streamlined data processing and created optimized workload service classes, reducing the AdTech firm's need for internal resources by an estimated 80%. Ocient's technology also cut the company's storage footprint by more than 50 percent while delivering the low-latency analytics required for next-generation campaign forecasting.