Case Study: Beachfront achieves precision campaign reporting with Ocient

Optimization at Scale in Convergent TV: Powering Precision Campaign Reporting with Real-Time Analytics and ETL/ELT Consolidation

The customer, Beachfront, a supply-side advertising platform in the convergent TV space, faced the challenge of processing billions of daily ad requests and analyzing over 80 dimensions of data per event. Their compute-intensive process for campaign reporting was hindered by non-optimized queries and disparate systems, which risked lost revenue. To achieve rapid, accurate insights, they partnered with vendor Ocient to modernize their data stack.

Ocient implemented its Hyperscale Data Warehouse solution, providing native data ingestion and ETL/ELT integration within a real-time analytics framework. This consolidation streamlined Beachfront's data operations, unlocked advanced machine learning capabilities for audience segmentation, and freed up internal resources. The results included significant maintenance cost savings and the ability to handle their massive data volume more effectively at nearly the same cost as their previous system.

Beachfront

Rick Shea

VP Engineering