Case Study: Avadim Health launches and scales Theraworx Relief with OceanX

Oceanx Helps Avadim Health Launch Category-leading Theraworx Relief

Avadim Health, a rapidly growing life sciences company, partnered with OceanX to support the launch of Theraworx Relief, a topical therapy for muscle cramps and spasms. With national TV and radio campaigns driving demand, the company needed fulfillment and call center support to scale across Amazon, direct-to-consumer e-commerce, and phone sales.

OceanX provided integrated fulfillment, customer service, and inbound sales capabilities that let Theraworx Relief launch on Amazon in days, earn Prime status within 60 days, and scale into direct-to-consumer and infomercial channels without delays. The result was a top-ranked Amazon product in a competitive category, stronger direct sales, and support for subscriptions and auto-delivery options across orders from web, telemarketing, customer care, and Amazon.

Avadim Health

Rick Mazzei

VP, Commercial Operations