Case Study: Athletic Greens scales DTC fulfillment with OceanX

Athletic Greens COO Explains Why OceanX Was Selected As Their 3PL In Recent SupplyChainBrain Article

Athletic Greens, a fast-growing nutritional supplement brand with a subscription-based DTC business in the US, Europe, and China, needed a 3PL that could scale with demand without hurting the customer experience. Its previous logistics provider was low-cost but limited, lacking the transparency, data access, and flexibility Athletic Greens needed as it expanded.

OceanX, a DTC fulfillment and subscription management provider, was selected to take over inventory and support Athletic Greens’ e-commerce operations, including ERP integration with NetSuite and real-time API connections. The transition moved inventory from the old 3PL to OceanX over about four weeks, improved service levels and carrier rates, and gave Athletic Greens better real-time visibility; the company also noted that its previous 3PL likely could not have handled the growth as well as OceanX.

Athletic Greens

Ben Smith

Chief Operating Officer