Case Study: Schneider Electric achieves 175,000 qualified data-center prospects with Oceanos role-based enrichment

Role-Based Indicators Identify Qualified Leads

Schneider Electric, the global energy management specialist, needed to grow its demand-generation audience for data center solutions beyond the roughly 13,500 U.S. contacts whose job titles included “data center.” Generic IT and network titles would have expanded the universe about 100x and created inefficiencies, so Schneider engaged Oceanos (a TechTarget data solution) to rethink audience definition and incorporate role-based indicators.

Oceanos applied an expanded audience definition across multiple sources, enriched contacts with role-based indicators and social attributes, and used valuation scoring to select the most relevant contacts. The vendor assembled over 175,000 prospects likely to influence data center decisions, socially enriched for better segmentation, which improved Schneider Electric’s top-of-funnel lead quality and funnel velocity and enabled more effective downstream marketing automation.

Schneider Electric

Evan Kent

Global Vice President of Digital Marketing