Case Study: Leading Software Company achieves 315% lift in click-through rate and 2× open rates with Oceanos

Leading Software Company - Customer Case Study

Leading Software Company, after expanding into virtual 3D graphics, engaged Oceanos to identify highly targeted contacts in the architecture, engineering, and construction (AEC) industries. The customer needed accurate contact data to support targeted outreach, so Oceanos was tasked with contact discovery and data optimization to build a named account list and populate it with qualified AEC professionals.

Oceanos created the audience definition, mined competitive intelligence to build the named account list, then used both third‑party and custom discovery (plus email verification and social media screening) and ran an A/B test to compare sources. Oceanos’s custom discovery significantly outperformed third‑party data — roughly 26% vs 13% open rates (two‑to‑one) and a 2.24% vs 0.54% click‑through rate, a 315% lift — driving materially higher engagement for the customer’s marketing efforts.