Case Study: Leading Energy Company reduces 250,000 contacts to a precise 150,000 and saves $57,082 with Oceanos Contact Valuation

Leading Energy Company - Customer Case Study

Leading Energy Company, a global leader in energy efficiency and sustainability with 10,000+ employees, provided Oceanos with 250,000 contacts for a multi-touch direct mail and email demand-creation program. Oceanos was engaged to apply its Data Optimization Cycle—including Data Cleanse & Append, Contact Valuation and Contact Gap Analysis—to analyze the audience and isolate a targeted list of 150,000 campaign-ready contacts.

Oceanos cleansed and validated emails and social profiles, scored contacts with its Contact Valuation model, capped accounts (top seven contacts per account), and filled gaps by adding 15,000 third‑party contacts—reducing the original 250,000 to 135,000 qualified records and augmenting to 150,000. The work disqualified 28.6% of contacts (22.9% from account capping), produced $57,082 in direct-mail cost savings, and delivered net savings of $33,902 (146.3% ROI), while improving audience precision and marketing-generated revenue.