Case Study: Marin Analytic Consulting achieves a targeted prospect database and qualified leads with Oceanos

Developing a Prospect Database for an Emerging MarTech Company

Marin Analytic Consulting was engaged to help a SaaS revenue-attribution and marketing-mix client ramp sales but faced a key obstacle: the company had little to no marketing prospect database. Marin turned to Oceanos to supply a comprehensive, unfiltered prospect list of marketing and martech executives so they could target the right buyers and build an email marketing pipeline.

Oceanos provided the raw prospect dataset, which Marin used to refine criteria (company size, executive titles), segment B2B/B2C audiences, and develop targeted desktop- and mobile-friendly email content. The campaign produced open rates that exceeded expectations, generated multiple product demos and a number of qualified leads, and delivered an attractive ROI — outcomes directly enabled by Oceanos’s list and data fields.

Marin Analytic Consulting

Gregory Thompson

Principal