Case Study: Zen Media achieves 25% better qualified inbound leads with Ocean.io

Zen Media Drives Higher Quality Inbound Leads with ICP-based Audiences

Zen Media, a Danish B2B lead generation agency known for its "Lead Motor" service, faced a challenge: too many inbound leads were being disqualified after rigorous lead scoring, wasting marketing budget. To improve targeting and raise lead quality, Zen Media partnered with Ocean.io to refine their audience selection for LinkedIn campaigns.

Ocean.io built highly targeted LinkedIn audiences using lookalikes of Zen Media’s best customers plus filters for company size, industry and web traffic, then uploaded those segments into lead-gen campaigns. The result was a 25% increase in lead quality (average lead score rose from 2.8 to above 3.5), discovery of 5,600 high-potential accounts and a 23% more focused audience for LinkedIn advertising, delivering more sales-ready inbound leads.

ZenMedia

Martin Nørgaard Klausen

Co-Founder