Case Study: Leadinfo doubles demo booking rate and boosts close rate by 25% with Ocean.io

Leadinfo efficiently enters new markets with Ocean.io

Leadinfo, a Rotterdam-based B2B lead identification platform, needed a more efficient way to scale into the UK, DACH and Scandinavian markets without sacrificing lead quality. To avoid taking low-value sales just to hit volume, Leadinfo turned to Ocean.io for targeted, data-driven market expansion using Ocean.io’s lookalike and account-targeting capabilities.

Ocean.io enabled Leadinfo to build hyper-local, highly specific account lists, import them into HubSpot, and get the team up and running almost immediately. The result was a rapid pipeline lift — thousands of high-quality leads and dozens of opportunities in the first two weeks — with demo bookings doubling in week one and a 25% higher close rate for Ocean.io leads versus non-Ocean.io leads.

Leadinfo

Quirijn Kleppe

Operations Manager