Case Study: Tele2 IoT strengthens pipeline and reaches in-market prospects with Ocean.io

How Tele2 IoT pinpointed in-market prospects with Ocean

Tele2 IoT, a globally managed connectivity provider operating in more than 190 countries, wanted a better way to start conversations earlier with its ideal customer profile. The team needed to identify accounts that were showing interest in IoT before those companies publicly announced it, so they could prioritize the right prospects at the right time.

Tele2 IoT implemented Ocean.io Intent Data to find accounts researching IoT-related topics and to build target account lists based on those signals. With Ocean.io, the team uncovered in-market prospects they would not have found otherwise, improved pipeline quality, and helped junior account managers work more effectively with accurate, reliable accounts.

Tele2

Laura Salmina

Sales Developer