Case Study: Electric House achieves more high-quality inbound leads with Ocean.io

Electric House Improves Inbound Marketing with Data Filters

Electric House, a multi-award-winning UK social media publishing group focused on DIY and home interiors, needed a better way to generate inbound enquiries from companies that already had decent site traffic and an established social media presence. To solve this targeting challenge they turned to Ocean.io, using Ocean.io’s lookalike search to find prospects similar to existing customers and filter for UK location, web traffic and social channels (particularly Facebook and LinkedIn).

Ocean.io’s lookalike search was integrated into Electric House’s sales and marketing workflow and exports prospects directly into their CRM, and Ocean.io segmentation allowed the team to slice their customer base for targeted outreach. The result was more inbound enquiries of higher quality—with useful contact details and better fit than other tools—and improved segmentation to drive more effective marketing and sales follow-up.

Electric House

Felicity Neale

Client Partner