Case Study: Cross-Border Communications achieves 23% higher MQL rate and 22% lower cost per MQL with Ocean.io

Cross-Border Communications improves MQL efficiency with Ocean.io

Cross-Border Communications (CBC), an international B2B marketing agency serving Maritime, High Tech, Engineering Processing, and Medical Technology clients, faced a challenge as the pandemic pushed buyers to digital research and social channels. To improve campaign targeting and close a knowledge gap in the digital landscape, CBC turned to Ocean.io to leverage AI-driven audience building.

Ocean.io built custom lookalike account lists and CBC ran a six-week A/B test against their hand-picked targets with identical spend and creatives. The Ocean.io list delivered a 23% higher rate of Marketing Qualified Leads, a 22% lower cost per MQL, a 14% higher LinkedIn form conversion rate, and slightly improved click-throughs — producing leaner, more efficient marketing and clear scale potential.

Cross-Border Communications

Garrett Butler

Digital Engagement Manager