Case Study: Cross-Border Communications cuts cost per MQL by 23% with Ocean.io

Cross-Border Communications cuts cost per MQL 23% with Ocean.io

Cross-Border Communications (CBC) is an agency that works with international B2B clients in specific industries. Their challenge was improving digital campaign targeting for their clients after a shift away from in-person events left many brands struggling to effectively reach the right audiences online. They turned to Ocean.io to address this knowledge gap.

CBC implemented Ocean.io's AI-generated lookalike lists, running a controlled test against their own hand-picked targets. The solution from Ocean.io outperformed on every metric, cutting cost per Marketing Qualified Lead by 23%, increasing MQLs by 23%, and achieving a 14% higher LinkedIn form conversion rate, leading to more efficient and scalable campaigns.

Cross-Border Communications