Case Study: Brandwatch uncovers its full TAM with Ocean.io

Brandwatch Uncovers their full TAM with Ocean.io.

Brandwatch, a leading social media and digital listening platform, needed a better way to uncover the full total addressable market in hard-to-reach regions like Central Europe and the Nordics. Its SDR teams were running out of fresh accounts, and existing data providers were missing a large portion of potential prospects.

Brandwatch implemented Ocean.io to identify untapped accounts by comparing its CRM customer list against Ocean.io’s database and surfacing the best-fit companies to target. With Ocean.io, Brandwatch significantly increased the number of accounts found in each region, improved the quality of fit, and kept prospect data fresher—helping SDRs stay consistently supplied with new accounts and giving the team more confidence that they were reaching nearly every potential buyer.

Brandwatch

Josh Pudnos

Director of Commercial Operations