Case Study: MoEngage enriches inbound leads in real time with OceanFrogs

MoEngage enriches 80% of sign-ups daily with OceanFrogs

MoEngage, an intelligent customer engagement platform, faced the challenge of processing over 5,000 weekly global sign-ups. Their marketing operations team needed to qualify and retarget these inbound leads in under 30 minutes to stay competitive, but the volume was too high to manage manually. They reached out to OceanFrogs to reduce their lead enrichment and qualification time.

OceanFrogs implemented its Inbound Lead Qualifier to enrich MoEngage's sign-ups with data such as company size, geography, funding, and technographics. This solution enabled the marketing operations team to qualify or disqualify over 60% of traffic in real-time, with over 80% of sign-ups enriched daily. OceanFrogs' data helped eliminate 60% of the team's manual work, allowing inside-sales to reach its audience on-time and build a bigger pipeline.

MoEngage