Case Study: MoEngage achieves 95% reduction in manual effort and better ROI with OceanFrogs' AI‑Powered Inbound Lead Enrichment

MoEngage - Customer Case Study

MoEngage, the “Intelligent Growth Engine” for customer engagement, was generating strong inbound website traffic but struggled to retarget anonymous or incomplete leads—many contacts lacked last name, company or had high email bounce rates. MoEngage engaged OceanFrogs to perform inbound lead enrichment using OceanFrogs’ AI‑powered data platform and OceanFrogs Insights to transform form queries into actionable CRM records.

OceanFrogs verified emails and enriched MoEngage’s CRM with verified first/last names, employer, designation, company details, LinkedIn IDs, industry, revenue, lead scores and a Best‑Fit account flag; its automated verification and custom real‑time scoring cut manual effort by 95% (manual work reduced to under 5%). As a result, MoEngage saw improved ROI on marketing spend, faster retargeting with decision‑maker insights, and continues to use OceanFrogs’ platform for focused campaigns.

MoEngage