Case Study: Maersk boosts customer engagement with OceanFrogs

Maersk increases account coverage with OceanFrogs

Maersk, a global integrator of container logistics, faced challenges with GDPR compliance leading to increased un-subscriptions, a need for greater coverage of decision-makers, and low engagement among its large subscriber base. To address these issues, they partnered with OceanFrogs, utilizing its Contact Data and Inbound Lead Enrichment services.

OceanFrogs implemented a solution that involved building a customer data lake, enriching company and contact data, and applying machine learning models to analyze customer behavior. This provided Maersk with a 360-degree customer view, enabling them to classify customers and understand the impact of COVID-19 on shipping volumes. The results included a dramatic increase in account coverage and proven success for targeted marketing campaigns. OceanFrogs helped Maersk identify a significant share of customers that could be brought back as loyal clients through personalized approaches.

Maersk