Case Study: GrayMatter boosts airport analytics sales pipeline with OceanFrogs account intelligence

GrayMatter grows sales pipeline by 30% with OceanFrogs

GrayMatter, a pioneer in airport analytics, faced the challenge of a long sales cycle in the airport industry and needed a modern account-based marketing partner to identify high-value prospects. They required a platform to capture specific signals, such as infrastructural upgrades or ERP implementations, that would indicate an airport's readiness for their robust CRM solution. To address this, they approached OceanFrogs for its data and technographics services.

OceanFrogs implemented its AI-powered platform to generate account intelligence, discovering 3000 decision makers and identifying target airports based on revenue, technographics, and infrastructural upgrades. This data-driven solution enabled GrayMatter to execute highly targeted outbound marketing campaigns. As a result, OceanFrogs helped spike GrayMatter's sales pipeline by 30%, exceeding their expectations and generating more qualified market interaction.

GrayMatter