Case Study: GrayMatter achieves 30% sales-pipeline growth with OceanFrogs' HAWK-EYE account-intelligence platform

GrayMatter - Customer Case Study

GrayMatter, a leader in Business Intelligence and Airport Analytics with its flagship AA+ solution, needed a partner to drive next-generation account-based marketing as it targeted larger airport deals. Facing long sales cycles and the need to detect signals like terminal upgrades, ERP implementations and other revenue indicators, GrayMatter engaged OceanFrogs to provide the platform and data-driven intelligence to find the right accounts and decision-makers.

OceanFrogs fed GrayMatter’s airport buyer personas into its HAWK-EYE AI engine to surface buy-intent signals, technographics, revenue and infrastructure insights, and identify over 3,000 validated decision-makers (including airports with 2M+ passengers and recent award winners). OceanFrogs also supported social and outbound campaigns, improving open rates, reducing bounce rates, driving more site visits and form fills, and ultimately boosting GrayMatter’s sales pipeline by 30% while enabling more focused service outreach.

GrayMatter