Case Study: London Market Group achieves market modernisation momentum with OceanBarefoot

London Market Group launches LM TOM in 2 weeks with OceanBarefoot

OceanBarefoot was commissioned by the London Market Group (LMG), a body championing modernisation for the London commercial insurance and reinsurance market. LMG faced the challenge of developing a compelling brand and campaign for its new Target Operating Model (LM TOM) from scratch in just two weeks. They needed to transform complex information into an engaging initiative to convince a sceptical market that this modernisation programme would succeed where previous attempts had failed.

OceanBarefoot rapidly created the entire LM TOM brand identity, including a name, logo, color palette, and a motion graphics video. They also designed and built a dedicated website for the campaign. The launch at LMG's monthly forum was a major success, generating significant interest and positive feedback. OceanBarefoot's ongoing support, including a new website built on their Pebble platform, has helped LM TOM grow from strength to strength, maintaining momentum for its digitisation mandate.

London Market Group