Case Study: BoyleSports reduces agency reliance and boosts direct hiring with Occupop

Occupop guides the bookmaker to hiring success by improving employer brand and reducing agency spend

BoyleSports, Ireland’s largest independent bookmaker, needed a faster and more compliant way to hire across its retail network in Ireland and the UK. Before Occupop, recruitment relied heavily on agencies and paper-based applications, which made hiring slow, limited direct applications, and created challenges around GDPR and candidate data privacy.

Occupop provided BoyleSports with programmatic recruitment software, job advertising across multiple boards, and tools like interview scorecards and AI screening to improve direct hiring and candidate quality. As a result, BoyleSports increased direct recruitment by over 50%, reduced reliance on agencies by 80%, and strengthened its employer brand, while also saving substantial recruitment fees and successfully hiring senior roles without agencies.

BoyleSports

Ailbhe Gleeson

HR Executive