Case Study: Outfit International boosts agility and conversion with Occtoo

Outfit International -Customer Case Study

Outfit International, a European retailer of high-quality hunting gear, faced the challenge of providing a superior digital experience for its knowledgeable customers. Their previous tech stack was inflexible, making it slow to update product information and reliant on heavy IT resources. They partnered with vendor Occtoo and used its Experience Data Platform to become more agile and better control their product narrative.

Occtoo's platform connected all of Outfit International's content assets and data, creating a composable tech stack. The solution automated the flow of information from their PIM and ERP systems to their new e-commerce site, enabling fast real-time experiences and rich product pages. This resulted in a significant immediate increase in website sessions, conversion rates, and sales. Internally, time-to-market for updates was reduced from days to minutes, freeing up resources to focus on improving the customer experience.

Outfit International

Christian Reppien Trovatten

Team Leader of E-Commerce Operations