Case Study: Axel Arigato improves in-store customer experience with Occtoo

Axel Arigato launches in-store screens to give access to long tail assortment

Axel Arigato, a direct-to-consumer fashion brand, faced the challenge of providing customers in its physical stores with access to its full, long-tail product assortment without having to stock every item in every location. To address this, they partnered with vendor Occtoo and utilized its Product Orchestration Engine to unify the necessary data for a new in-store digital solution.

Using Occtoo's engine to serve product data to digital screens provided by Touchtech, Axel Arigato created a seamless in-store ordering experience. This solution allowed the company to modernize its backend systems without disrupting this critical sales channel, ensuring revenue was unaffected. The results included a greatly improved store experience where staff could focus more on customer service while also providing a self-service option for shoppers.

Axel Arigato