Case Study: Outfit International speeds up composable ecommerce with Occtoo

About Outfit International going Composable and becoming future fit

Outfit International, a European retailer of high-quality hunting gear, faced challenges with inefficient data management and slow updates across its digital endpoints. Changes to product data could take up to 48 hours to propagate, which was too slow for their fast-paced audience. To address this, they partnered with vendor Occtoo and implemented its Experience Data Platform as part of a shift to a composable architecture.

Occtoo's platform unified data from Outfit International's ERP and PIM systems and fed it to their e-commerce platform in real-time. This solution provided better control over data, reduced complexity, and avoided lengthy integrations. The result was a significantly more efficient data flow, enabling the company to launch two new e-commerce sites faster and create better experiences for their customers. Occtoo's support and their partner agencies were key success factors in the implementation.

Outfit International

Jakob Seemann Weitemeyer

IT Manager